P&P Business Development was contracted by Activbody to develop the U.K. and European CE and Sports and travel markets for their patented “Activ5” product. Activ5 is a portable workout device and mobile app that coaches you through low impact, isometric-based workouts that to strengthen and tone your muscles with just a few minutes of use a day. P&P Business developed and executed a sales plan that targeted specific sales channels and customers. This included direct sales to retailers and selecting and working with the appropriate channel distribution partners for each specific market channel. We also developed training material and provided product training to our customers’ sales teams to ensure that they have a full knowledge and understanding of the Activ5 so that they can successfully sell the product.
P&P Business Development also provided input for the development of the new sales packaging and also adviced in the selection of the U.K. PR Agency